{"id":21140,"date":"2023-06-22T11:19:59","date_gmt":"2023-06-22T11:19:59","guid":{"rendered":"https:\/\/barazalab.com\/?p=18944"},"modified":"2023-11-27T09:24:10","modified_gmt":"2023-11-27T09:24:10","slug":"satire-the-power-of-laughter-in-a-divisive-world","status":"publish","type":"post","link":"https:\/\/tuwele.com\/baraza_update\/satire-the-power-of-laughter-in-a-divisive-world\/","title":{"rendered":"Satire: The Power of Laughter in a Divisive World"},"content":{"rendered":"

<\/p>\n

By Gloria Mari<\/span><\/p>\n

Satire often plays the role of shaping public opinions. It\u2019s intended to spark conversations and court participation. Satirists have a massive responsibility to entertain and educate. Comedy and satire provide a \u201csafe space\u201d to address wider issues. In its purest form, satire speaks truth to power, and laughter is an excellent ice breaker for difficult conversations. But it can make for powerful enemies.\u00a0<\/span><\/p>\n

Veteran cartoonist Godfrey \u2018Gado\u2019 Mwampembwa, probably the region\u2019s most prolific satirist. He has published art drawing on the predatory capitalism of the 2022 Qatar World Cup, to the 2005 cartoon of a police officer using a rifle rather than a breathalyser to check a driver for sobriety. In both, stark monochromatic images use caricatures to tell on a panel on the comic book of life.\u00a0<\/span><\/p>\n

Speaking at the inaugural Africa Media Festival, he emphasised that satire is meant to make people uncomfortable, to shake people out of numbness and complacency. In his words:\u00a0 \u201cIf you\u2019re not angering anyone, you\u2019re doing satire wrong.\u201d\u00a0<\/span><\/p>\n

The impact of satire: Is it measurable?<\/span><\/h2>\n

Today\u2019s satirists might be measured against the bar set by the Emmy award-winning show <\/span>Last Week Tonight<\/span><\/a> by John Oliver. The show has caused legislative changes across the US and in other parts of the world. The phenomenon has also been given the moniker \u201cthe John Oliver effect\u201d. It\u2019s not clear if the same impact can be measured in this region; one could argue that it\u2019s gone in the opposite direction.\u00a0<\/span><\/p>\n

Pioneering shows like Redykyulass in Kenya satirised the late president Daniel arap Moi\u2019s government, but then the government that was being mocked joined the audience and laughed along \u2013 with a fleetingly menacing look at the performers, making the message clear that they were only being \u201callowed\u201d to mock the political elite, but that the consequences could come without warning.<\/span><\/p>\n

Since then, regional satire has arguably become complacent, a genre that is less of a protest piece by dissenting artists or disruptors of the status quo. Instead, it\u2019s now just gags that rely on ethnic or gender stereotypes. It may occasionally torment the elite, but that effect is fleeting. The 2022 general election saw a rise of internet comedians creating exaggerated versions of their favourite (or least favourite) political candidates. It often came off as trite or mean. Videos showing Martha Karua as a subservient wife, rather than running mate, to 2022 presidential candidate Raila Odinga seemed in poor taste. There was no bigger message, nothing more important than simple misogyny.<\/span><\/p>\n

Satire is supposed to be an agent of provocation, the panel heard. The online comedians who highlight the hypocrisy of prosperity gospel evangelists are more on the right track, for example, and the ones who merely imitate an ethnic accent are out to make the wrong kind of trouble\u2013 that is, rage-baiting rather than the confrontation of an unjust status quo. Satire defends democracy without fear of offence. It\u2019s not crude or artless. It\u2019s emotive.\u00a0<\/span><\/p>\n

Collaboration between creators<\/span><\/h2>\n

The possibility of collaboration for old guard satirists and new media comedians is wonky to navigate. Both camps should approach it from a place of learning, the panel heard. Digital content creators would need to be taught journalistic ethics and standards for any successful collaboration, while old school journalists would need to learn how to game the algorithm bias to ensure the success of their content. Media houses may have large social media followings but many times they don\u2019t have as much engagement as internet sensations such as Timothy \u2018Njugush\u2019 Ndegwa, or Esther Kazungu, both panelists in this session sharing their insights.<\/span><\/p>\n

Still, social media feeds are saturated with content that is gamed to maximize algorithms\u2019 bias for engagement. It creates an audience with short attention spans. It is up to viewers to make conscientious decisions to curate their For You Pages to get content that is evocative and not just entertaining, and for digital creators to commit to creating content that is not sensational or misleading, simply for clout and clicks.<\/span><\/p>\n

The future of satire<\/span><\/h2>\n

One of the largest risks on social media is the backlash effect. Social media can lift you up just as quickly as it can destroy you. Analogue trolling used to be intentional handwritten letters that required the effort of travel, purchase of stamps and postage. It\u2019s almost flattering, really, and it\u2019s relatively easy to circumvent toxic fan mail. But if one person starts a pile-on on social media, it\u2019s almost impossible to escape it, especially if you engage with it. For some content creators, clapping back is an artform unto itself, another way to grow their brands. But for others, it\u2019s a kind of social death sentence.<\/span><\/p>\n

Ultimately, satire deserves protection. It deserves to be shielded from censorship, from political co-opting. Upcoming content creators have taken the mantle from the likes of Gado and Redykyulass, and use social media to amplify socio-political issues. Weaponizing new media for purposeful sedition also protects creators because of the anonymity it can provide. Large media houses also provide shelter for their inhouse cartoonists.\u00a0<\/span><\/p>\n

Future satirists need to be aware of their roles in a divisive political landscape. To create longevity, the art has to be meaningful. It can\u2019t be used to spread misinformation or sow unnecessary division.\u00a0<\/span><\/p>\n

A collaborative union with solidarity as its core value can create a safe space for marginalised voices. Established satirists can also work with emerging artists who can create awareness with comedy. For many creators from marginalized identities, this provides a much needed environment where their voice is magnified rather than policed.<\/span><\/p>\n

The work of satire is never-ending. With the ever-present risk of suppression looming, there\u2019s an urgent need for fearless truth speakers. Vigilance is more necessary than ever. And hopefully, those who have the last laugh are those on the side of justice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Satire often plays the role of shaping public opinions. It\u2019s intended to spark conversations and court participation. Satirists have a massive responsibility to entertain and educate.<\/p>\n","protected":false},"author":1,"featured_media":21147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[41,5,28],"tags":[],"class_list":["post-21140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-news","category-the-baraza-notebook"],"yoast_head":"\nBaraza Media Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuwele.com\/baraza_update\/satire-the-power-of-laughter-in-a-divisive-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Satire: The Power of Laughter in a Divisive World - Baraza Media Lab\" \/>\n<meta property=\"og:description\" content=\"Satire often plays the role of shaping public opinions. 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