Sustainable Farming Services Africa (SFSA)
Modern & clean website redesign approach
Sustainable Farming Services Africa (SFSA) is an advisory, training and consulting firm working within the agriculture sector in Kenya and elsewhere in Africa.
Project Brief
The Challenge
The main challenges we faced were that the website looked old and cluttered, making it hard for users to find information and it loaded slowly, frustrating visitors. It also didn’t work well on mobile devices and the presentation of their services and training programs was confusing, leading to lower engagement. These issues highlighted the need for a redesign to improve usability and performance.
The Solution
To solve the problems above, we redesigned the website with these key improvements:
Modern and Clean Design: The new site has a simple layout and clear menus, making it easy for users to find what they need quickly.
Faster and Mobile-Friendly: We made the website load faster and ensured it works well on all devices, including desktops, tablets and smartphones.
Easier to Find Information: We organized the content to be more user-friendly, with clear sections for our advisory services, training programs and consulting offerings.
The Results
The redesigned website has greatly improved user engagement and satisfaction, achieving the following results:
More User Engagement and Easier Navigation: The modern design and better organization of information have kept visitors on the site longer and made it easier for them to find what they need.
Faster Load Times: The website now loads much faster, enhancing the user experience and reducing frustration.
Increased Mobile Traffic: More people are accessing the site from their smartphones and tablets thanks to the mobile-friendly design.
By focusing on user experience, speed, and accessibility we improved SFSA online presence, making it easier for clients to connect with them and benefit from their expertise in agriculture.
